Event promotion & ticket sales
Campaigns built around a date: awareness, ticket sales, and last-call reminders before doors open.
Sell out, not panic-sell
Event marketing is different from ordinary advertising. There's a fixed date, a fixed capacity and a sales curve that needs managing week by week.
We plan campaigns in phases, from announcement to early bird to last call, and adjust spend as ticket sales come in.
- Announcement and early-bird campaigns
- Retargeting people who viewed tickets
- Last-call and sell-out pushes
- Ticket sales tracking
Everything handled, start to finish
Announcement
Build awareness when tickets go on sale.
Early bird
Drive the first wave of ticket sales.
Retargeting
Bring back people who looked but didn't buy.
Last call
Final push in the last days.
Event page
A fast landing page for your event.
Tracking
Ticket sales tracked back to each campaign.
Simple, clear process
Plan
Date, capacity, price and audience.
Set up
Tracking, page and creative.
Run
Phased campaigns across Meta, Google and TikTok.
Report
Tickets sold and cost per sale.
Who we help
Event promotion FAQs
How far ahead should promotion start?
Ideally six to eight weeks before the event, longer for large events.
Can you promote an event you didn't organise?
Yes. We promote events for other organisers too.
Can you track ticket sales from ads?
Yes, with most major ticketing platforms through their tracking integrations.
You might also need
Meta Ads (Facebook & Instagram)
Campaigns that reach the right people near you, with creative made for the feed, stories and reels.
Find out more →Google Ads
Search, Performance Max, Display and YouTube campaigns that show up when people are looking for what you sell.
Find out more →Music & live events
Club nights, concerts and live shows, produced on the night and promoted beforehand to sell tickets.
Find out more →Ready to grow?
Book a free consultation and we'll show you where your budget could work harder.